About us

Polaris is an insurer and broker owned body that’s dedicated to setting the standard for the UK general insurance industry. We develop e-trading Standards that are used market-wide – by insurers, brokers and software houses. We also provide the products and services that support the implementation of these Standards – ProductWriter Suite and imarket.

We’re committed to staying ahead of developments within an ever-changing industry and providing expert guidance you can trust. Our ultimate goal is to help our customers deliver their products and services in the most hassle-free and cost-effective way.

Senior Management Team

The Polaris senior management team is made up of a group of highly experienced and dedicated individuals committed to upholding Polaris's core values of professionalism, trust and delivering value to the industry.

Meet the team

Polaris facilitates an electronic marketplace in retail insurance by:

  • Working with insurers and intermediaries to derive working models (Standards) that support current and new market requirements for electronic trading.

  • Providing software (ProductWriter) for retail insurance product definition which reduces the costs of scheme development and accelerates the speed at which products can be brought to market and modified.

  • Providing an electronic trading infrastructure (imarket) facilitating access to insurer services by intermediaries over a secure network.

Our timeline

    • Despite lockdowns in the UK economy, imarket’s e-trading policy count grows by 4% to an all–time high of 482,000
    • ProductWriter offers clients the capability to use machine learning models for rating
    • ProductWriter’s Cloud offering continues to grow, with over 150 users transitioned
    • Polaris’ Standards Management platform comprehensively updated providing API functionality
    • ProductWriter Cloud is launched.
    • imarket breaks through 400k policies.
    • Vivek Banga joins as MD
    • imarket reaches 6,000 live-chats per month
    • imarket breaks through 300,000 policies a year
    • The Polaris Online Database (POD) becomes truly online, providing subscribers with browser based access to code lists, message definitions and structures for EDI messaging.
    • imarket Live-Chat service is launched providing imarket integrated Brokers with a single solution to chat with Insurers.
    • Polaris introduces its 'Good Customer Outcomes' initiative. Helping brokers secure good outcomes for their clients via their imarket e-trading solutions
    • Polaris rebrands and launches its new website
    • imarket contract with IBM is renewed, including a transition to host imarket on IBM cloud
    • QBE becomes the latest insurer to provide commercial insurance products via imarket
    • RSA & Allianz go live on imarket with new products
    • Open GI announces plans to integrate their commercial e-trading platform with imarket
    • Extension of Logica UK Limited’s ProductWriter contract until 2019
    • Our ProductWriter rating engine (RTE) powers the launch of Irish insurer FBD’s new website in just three months
    • imarket reaches 3,000 broker firm members
    • Schema based dictionaries launch, allowing easier product definition
    • imarket platform launches for the trading of commercial lines insurance between brokers and insurers
    • imarket UK roadshows visit 12 locations, attracting over 2,000 intermediary businesses
    • IBM appointed to handle technical development and implementation of imarket
    • The Association of British Insurers transfer their e-trading support services to Polaris following an internal reorganisation, bringing all UK general insurance standards together under one roof – Polaris.
    • Polaris appoints Logica UK Ltd to handle technical development, implementation and customer support activity for ProductWriter
    • ProductWriter launches
    • Polaris founded by Commercial Union, Eagle Star, General Accident, Guardian Royal Exchange, Norwich Union, Royal Insurance and Sun Alliance

Board members

Mr D Scott Ageas Insurance Limited National Trading Underwriting Manager
Ms H Bryant Allianz Director, SME & Corporate Partnerships
Mr D Whittaker Aon UK Limited Chief Operating Officer
Mr D Birch Arthur J Gallagher (UK) Limited Managing Director – SME & Partnerships
Mr S Purves Aviva e-trading Manager
Mr D Soni (Chair) AXA Insurance plc Director of Commercial Intermediary
Mr V Banga Polaris U.K. Limited Managing Director
Mr R Flynn RSA Insurance Group plc e-trading Director
Mr P Tombs Zurich Insurance plc Head of SME


Zurich Financial Services
Aon Risk Services
Ardonagh Group
Gallagher UK
Willis Towers Watson