About us

Polaris is an insurer and broker owned body that’s dedicated to setting the standard for the UK general insurance industry. We develop e-trading Standards that are used market-wide – by insurers, brokers and software houses. We also provide the products and services that support the implementation of these Standards – ProductWriter Suite and imarket.

We’re committed to staying ahead of developments within an ever-changing industry and providing expert guidance you can trust. Our ultimate goal is to help our customers deliver their products and services in the most hassle-free and cost-effective way.

Polaris facilitates an electronic marketplace in retail insurance by:

  • Working with insurers and intermediaries to derive working models (Standards) that support current and new market requirements for electronic trading.

  • Providing software (ProductWriter) for retail insurance product definition which reduces the costs of scheme development and accelerates the speed at which products can be brought to market and modified.

  • Providing an electronic trading infrastructure (imarket) facilitating access to insurer services by intermediaries over a secure network.

Our timeline

    • The Polaris Online Database (POD) becomes truly online, providing subscribers with browser based access to code lists, message definitions and structures for EDI messaging.
    • imarket Live-Chat service is launched providing imarket integrated Brokers with a single solution to chat with Insurers.
    • Polaris introduces its 'Good Customer Outcomes' initiative. Helping brokers secure good outcomes for their clients via their imarket e-trading solutions
    • Polaris rebrands and launches its new website
    • imarket contract with IBM is renewed, including a transition to host imarket on IBM cloud
    • QBE becomes the latest insurer to provide commercial insurance products via imarket
    • RSA & Allianz go live on imarket with new products
    • Polaris celebrates 20 years of supporting the industry
    • Open GI announces plans to integrate their commercial e-trading platform with imarket
    • Extension of Logica UK Limited’s ProductWriter contract until 2019
    • Our ProductWriter rating engine (RTE) powers the launch of Irish insurer FBD’s new website in just three months
    • Schema based dictionaries launch, allowing easier product definition
    • Work begins to integrate software house systems with imarket
    • imarket platform launches for the trading of commercial lines insurance between brokers and insurers
    • IBM appointed to handle technical development and implementation of imarket
    • The Association of British Insurers transfer their e-trading support services to Polaris following an internal reorganisation, bringing all UK general insurance standards together under one roof – Polaris.
    • The Commercial Lines Market Initiative (CLMI Limited), which previously controlled commercial lines standards, merges with Polaris
    • Polaris appoints Logica UK Ltd to handle technical development, implementation and customer support activity for ProductWriter
    • ProductWriter launches
    • Polaris founded by Commercial Union, Eagle Star, General Accident, Guardian Royal Exchange, Norwich Union, Royal Insurance and Sun Alliance

Board members

Mr FX Boisseau (Chairman) Ageas Insurance Limited Chief Executive Officer
Mr N Shah Ageas Insurance Limited Underwriting Director
Mr D Martin Allianz Insurance plc Head of SME Affinity and Broker Markets
Mr C Shortland Aon Chief Strategy Officer EMEA
Mr D Soni AXA Insurance plc Director of Commercial Intermediary
Mr M McLachlan Polaris U.K. Limited Managing Director
Mr P Trivett RSA Regions Underwriting Director
Mr J Dawson Zurich Insurance plc Commercial Broker E Trade Manager


Zurich Financial Services
A J Gallagher
Heath Lambert
JLT Corporate Risks